Woops! is a vibrant and innovative company that believes desserts are special. We debuted in 2012 with the mission of spreading the joy of French macarons with a boutique macaron pop-up shop in the heart of New York City, at the Holiday Shops at Bryant Park. Our products were immediately and joyfully received, and thus, we began our journey to share our delicious treats through an array of locations.

Building on the momentum and popularity of Bryant Park, we soon opened our boutique kiosks in major malls throughout the Northeast. Mall management were captivated by the Woops! aesthetic and unprecedented design, and shoppers continued to indulge with delight in our products.

As it became clear that Woops! macarons were unmistakably delicious, we expanded Woops! to include a full cafe experience (Woops! BakeShops) that showcases not only our macarons but also an array of over 30 freshly-baked, artisanal pastries from around the world. To date, Woops! has 50 corporate owned or affiliated locations and is expanding throughout the United States.